About Us
The focus is on sales and marketing
Each company or product group has a valuable idea. MarketGenesys has a process that helps people and companies redefine and express their idea in terms of an easily explained product concept. The process may change the product, the articulation of the product idea, the organization, the channels or the customer target. The outputs of the product concept process include clarity of requirements, concrete features, descriptive and graphical visualizations and concise tactical implementation plans. Then MarketGenesys helps to turn the product concept into tangible actions using new product strategies, product launches, or channel strategies.
Spotlight on Value
For those technology organizations that wish to increase sales through their direct and indirect sales organizations, we provide services to unlock the hidden benefits of their product line and infrastructure. We achieve this by examining their market place by "being there" while we gather information from all of the players. We create the concepts for the specific processes, procedures or tools to improve or correct the situation. After initial feedback, MarketGenesys then recommends adapted or new product positioning, features, sales execution, or message delivery. MarketGenesys follows through by creating the specifications for the new processes, procedures or tools to implement the solutions. MarketGenesys participates in the implementation of these solutions to the extent required.
The End Results
MarketGenesys, LLC, assists companies to move their products to a healthier more sustained market position. The MarketGenesys process assesses, analyzes or reexamines the product and market information to assure that each has a compelling product message with a sufficient edge. MarketGenesys, assists in preparing an optimized launch plan with properly aligned resources the end results of the MarketGenesys process are sustainable sales, delivery and support implementations.
Why is MarketGenesys different?
MarketGenesys means market creation. It can focus on the origin of a market. It means building markets for products, adapting product positioning to fit the market or altering products to fit markets. Or it can mean adapting an existing product to match market needs through new messages or training.
MarketGenesys has created a unique process to blend together product development and sales and marketing. This process brings together both the details of the product or service and the high level perspective of a customer or decision-maker. It moves from details to abstractions in order to create shortcuts or icons for understanding, communication of messages about the product value. The benefit is that it builds a cross-functional language, or dictionary so that different groups, extending all the way to the customer can use and understand the same terminology. The MarketGenesys process multiplies the power of the product and the message.
MarketGenesys is not a consulting firm specializing in business plan modeling or product design. MarketGenesys is not a marketing firm, or an advertising or multimedia house. But it touches all of these areas. MarketGenesys is a hybrid. It overlaps with product/service concept development, business planning, and marketing communications training through to actual sales execution. MarketGenesys, LLC brings continuity to all of these.
This process applies to a new product in development, a new product close to the launch date, as well as a product that needs reexamination or corrective action.
MarketGenesys, LLC...the origin of product success.
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